Sticky and northeast Aromatic Rice is one of the most exotic and nutritious rice that has been on the list of trending commodities across India and the globe. Moreover, this different coloured rice has brought rays of hope to the farmers of Tripura. Sticky and aromatic rice farming was traditionally practised by tribal farmers of Tripura about a thousand years ago, later, it became a trend, and more farmers are turning to it.
More than 150 farmers of the Bagafa Block under South Tripura District engaged in Sticky and aromatic rice farming. They got double the profit than the conventional method of agriculture. Realizing the massive demand for the Sticky and aromatic rice, farmers of the Bagafa Block increase their production. Due to the involvement of mediators and need for more knowledge about the supply chain, the farmers faced problems marketing their produce.
With the help of SFAC and SDS Guwahati (CBBO), Govt of India promoted one FPO in the Bagafa block of South Tripura district in Tripura, i.e., Ishan Uday Farmer Producer Company Ltd. Main emphasis given to oil seed mustard promotion. Lack of business knowledge and skills was the main hindrance to establishing a competitive business organization.

SDS developed and implemented systematic support for FPO. SDS bridged the gap and converged with different Govt departments, which helped build the farmers' capacity. The paddy growers got training, guidance and supportive supervision from the SDS agri-expert team & KVK South Tripura District.
Earlier, farmers sold their Sticky rice at Rs.60/ kg. The FPO is now procuring from the farmers at Rs.70 per kg. FPC developed their rice brand ”Mohamuni" with scientific, attractive packing and seal per kg (sticky and aromatic rice RS. 100 per kg at Agartala market). Farmers also get low-cost fertilizer pesticides and other inputs from FPC to minimize the production cost. As a result, more members are attracted to the FPC and selling their goods. As of now, the FPC could sell 1200 KG within 40 days with a 20% margin i.e., creating a profit of Rs 24000 in a turnover of Rs 120000/-.